★ An Elevator Pitch for Identity Management, part 2

Here is the definition, according to Wikipedia:

Identity management is the management of the identity life cycle of entities (subjects or objects). An identity management system:

  1. Establishes the identity
    1. Links a name (or number) with the subject or object;
    2. Re-establishes the identity (i.e. links a new or additional name, or number, with the subject or object);
  2. Describes the identity:
    1. Optionally assigns one or more attributes applicable to the particular subject or object to the identity;
    2. Re-describes the identity (i.e. changes one or more attributes applicable to the particular subject or object);
  3. Destroys the identity

I also got a couple of comments from readers, including:

You help businesses be sure they know who is doing what with their computer systems.


*Streamlining all user accounts (anyone who has 10 sets of ids at their workplace can relate to the benefit of this)
*being able to do a master reset on pw (save IT staff time)
*Being able to disable all accounts in one shot thus securing data from those who no longer should have access

Putting it all together, I’ve come up with the following pitch:

Identity Management solutions allow an organization to control and audit what its users can do.  This includes creating accounts for users when they are hired, modifying their accounts as they change jobs within the organization, and terminating a user’s access when they leave.  It also allows users to synchronize their password across the various computer systems they have access to.

Is there anything important I may have left out?  Is it simple enough for someone who isn’t technical to understand?

2 thoughts on “★ An Elevator Pitch for Identity Management, part 2

  1. Mike,

    Before you do the pitch on IAM or any product/service. Do the study of the client/customer. I usually try to understand three things about customer when I try to sell IAM.

    I always remember – I-S-B – If you understand the (I) issues they have – you can pitch the (S) solution and then you can clearly relate the (B) benefits they can draw out of it.

    IAM pitch should different to every customer is you know the ISB of the person/organization you are talking to.

    IAM definition/s and pitches do not address pains of those listening, you have to break it down into pieces and explain in layman language.

    There is not and should not be defined iam pitch. Be practical and come up with pitches that make sense to the customer environments and needs they have.



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